Built-In Cleaning.
Built for Smaller Properties.
For independent property managers, landlords, real estate investors, boutique management companies, and smaller multifamily properties.
Instead of requiring 300+ units, FLEX™ begins with as few as 5 eligible units.
You manage the property. SimpleCleanz manages the cleaning benefit. The fundamental proposition stays exactly the same.
What It Is
The Same Proposition — Without the 300-Unit Wall
SimpleCleanz Built-In-Lease FLEX™ brings the Built-In-Lease program to smaller residential operators. The proposition is identical to the enterprise program — every resident receives two guaranteed recurring cleanings every month, and SimpleCleanz runs the entire cleaning operation — but FLEX lowers the entry point from 300 units down to as few as 5 eligible units.
You manage the property. SimpleCleanz manages the cleaning benefit. FLEX is designed to be almost completely self-service — instant qualification, automated onboarding, and a simple property dashboard — so you get the same premium resident benefit without needing a sales meeting.
As your portfolio grows, your per-unit rate automatically improves — rewarding you with better economics the more doors you bring to the program.
Who FLEX™ Is For
Practically Every Qualified Residential Operator
FLEX opens Built-In-Lease to an enormous additional market.
You don't need 300 apartments to offer a premium resident benefit. If you have five eligible units, you already qualify.
Qualification
Three FLEX Levels — Plus Enterprise
Start with as few as 5 eligible units. The more doors you bring, the better your economics become.
5–24 units
FLEX Starter™
Standard rate per eligible unit.
25–99 units
FLEX Growth™
Standard rate per eligible unit.
100–299 units
FLEX Pro™
Standard rate per eligible unit.
300+ units
Enterprise™
Subject to separate enterprise portfolio requirements.
Properties must still meet SimpleCleanz service requirements, including applicable unit/property type and service-area requirements.
What Every Resident Receives
The Same Standard Built-In-Lease Service
Regardless of whether the owner has 10 units or 10,000 — two guaranteed cleanings every month.
Standard Built-In-Lease Service
2 guaranteed cleanings per month
SimpleCleanz handles operations.
Implementation
The Same Implementation Options
The owner selects during enrollment how they intend to implement the benefit, subject to applicable law and lease requirements.
Lease Integration
The applicable cleaning benefit or charge is incorporated into the lease structure.
Resident Benefit Package
Cleaning is incorporated into an applicable resident-services package.
Optional Resident Add-On
Residents elect to participate.
Owner-Sponsored
The owner pays for the benefit.
Hybrid
The owner contributes part and the resident pays the remainder.
The appropriate disclosures, agreements, and resident authorizations are generated according to the selected structure and jurisdiction.
Self-Service
Almost Completely Self-Service
The entire process is automated — instant qualification and onboarding with no sales meeting required.
Human assistance becomes optional rather than mandatory.
The Dashboard
A Simple FLEX Property Dashboard
A 10-unit investor doesn't need an enterprise dashboard designed for Greystar. Here's what they get.
10
Units
10
Active
20
Monthly Cleanings
$1,040
Monthly Program Value
Growth Rewards
Automatically Reward Growth
As a portfolio grows, its rate automatically improves — all the way to Enterprise.
12 units
FLEX Starter
$104/unit
31 units
FLEX Growth
$99/unit
125 units
FLEX Pro
$94/unit
300 units
Enterprise
$89/unit
🎉 Built-In-Lease Enterprise unlocked
Your portfolio's rate is subject to SimpleCleanz program terms, but the progression is automatic — your per-unit cost keeps dropping as you grow.
For Professional Investors
SimpleCleanz Investor Portfolio™
One account. Multiple properties. Multiple LLCs. Multiple markets. One dashboard.
Stone Residential Holdings
Instead of pricing each LLC / property independently, eligibility can be determined based on the combined qualifying portfolio under common ownership/control, subject to program rules.
The Ecosystem
The SimpleCleanz Built-In-Lease Ecosystem
Practically every qualified residential operator — from someone who owns five condos to a national PM company with 50,000 apartments — has somewhere to enter.
No matter the size of your portfolio, there's a tier built for you — and room to grow into better rates as you scale.
Start Your Portfolio
Instant Qualification
Enter your eligible unit count and see your FLEX tier immediately — then complete the application to get pre-approved.
Minimum 5 eligible units to qualify for FLEX.
The Application
Apply & Get Pre-Approved
Fill out the application once. Our system reviews your portfolio and pre-approves you automatically — no sales meeting required.
Every Qualified Operator Has a Way In.
From five condos to 50,000 apartments — there's a place for every qualifying portfolio in the SimpleCleanz Built-In-Lease ecosystem.